Your work/life balance
Creative Direction & Concept. Jacqui Simpson | Photography. Colin Gibbs | Design. Instar-Media
© 2014 Bilberry Bloom® - All Rights Reserved
Jacqui Simpson is creative director and founder of Bilberry Bloom. Her experience as a business woman and creative director spans communication, both in the fast paced technology world and that of face to face interaction. Jacqui firmly believes that both have a place in today’s society but if we are to maintain resilience and well-being in our daily routines then we must also create for ourselves a healthy work/life balance.
As creative director, Jacqui has advised international organizations, government agencies and the third sector on their creative strategies for new product launches; across a wide range of industry sectors including: automotive, pharmaceuticals and healthcare, aerospace, banking, food and retail.
Prior to founding Bilberry Bloom, Jacqui founded two creative London based media agencies, one of which was recognised as the third fastest growing ‘new media agency’ by Marketing Magazine and was also ranked the 18th fastest growing technology company in the Sunday Times ARM Tech Track 100 in 2001.
Through teaching and running creative workshops for the past 8 years, Jacqui now helps individuals rediscover the health benefits of ‘switching-off’ for a short period of time to reflect on their daily routines and 24/7 lifestyles.
A large body of published research supports the view that when we are engaged in a creative activity it is not only good for our health but also enhances our performance.
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